讲座时间：2018年11月14日（周三）14:30—16:30
讲座地点：信息学院203
讲座主题：行为运筹与管理
主讲嘉宾：赵晓波
讲座内容：
报告由两部分组成：
1）Behaviors in VMI and Performance Improvement: An Experimental Study
2）On Difference between Direct-response and Strategy Procedures in Decision Making: Neural Evidence in a Reward-punishment Game
摘要：
1)We conduct experiments to investigate behaviors in a supply chain where a supplier replenishes inventories for a retailer according to a VMI program under a revenue-sharing contract. The results show that decisions of subjects deviate significantly from the theoretical predictions, because the retailer presents equality preference with adjustment, and the supplier exhibits fairness concern. Since the supplier bears not only the production cost but also the risk of leftover inventory in the VMI program, we propose an approach that provides the retailer with an opportunity to voluntarily compensate the supplier an additional percentage of revenue after demand realization. Experimental results based on this new setting show that the retailer still presents the equality preference with adjustment, but the supplier has a decision bias of the ex-post inventory error regret. As a result, the supply chain with the proposed approach can perform better than the one with only the revenue-sharing contract.
2)In decision making, the evidence of whether direct-response procedure and strategy procedure lead to similar outcome is mixed. We conduct a neuroimaging (fMRI) experiment of a game setting with reward and punishment decisions under both procedures. The results show that, in reward decision, the direct-response procedure prompts stronger neural unwillingness and lower reward rate than the strategy procedure. In punishment decision, the strategy procedure induces stronger neural negative emotions and higher punishment rate than the direct-response procedure. Moreover, in general, subjects prefer not to choose reward when facing favorable states but tend to choose punishment when facing unfavorable states.
嘉宾简介：
赵晓波：清华大学工业工程系教授。多年来从事运筹学、物流与供应链管理方面的教学与科研工作。现兼任中国运筹学会副理事长（同时兼任随机服务与运作管理分会理事长、行为运筹与管理分会理事长）、北京运筹学会副理事长。担任APJOR、JORSC、《运筹与管理》、《工业工程与管理》期刊的副主编或编委。研究成果分别发表于Management Science、Operations Research、Production and Operations Management、Mathematics of Operations Research、IISE Transactions（原IIE Transactions）、Naval Research Logistics等权威杂志上。荣获国务院政府特殊津贴、国家级教学成果一等奖、宝钢优秀教师奖等奖励。国家杰出青年科学基金获得者。
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